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Product details
File Size: 50571 KB
Print Length: 186 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Adobe Press; 1 edition (July 22, 2013)
Publication Date: July 22, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00E3BGRZE
Text-to-Speech:
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Amazon Best Sellers Rank:
#725,496 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
It did exactly what it says. A quick reference guide for quick decisions in analytics. Advanced functionality can be found in other books.
Don't buy it if you're trying to find out how the tool works and what it can do...
Too many bullet points and not enough real how-to or guidance.
I am new to Adobe Analytics and more of a Adobe AEM guy, but those worlds are coming together in AEM 5.6 as they are being integrated together. This helped me understand the KPIs that can be tracked, reports, configuration options, and online strategy.I know this isn't a implementation/coding book but I would still like to see a little on this. Consider adding a chapter or two on it. More and more users are becoming technical so we want it! If you do this I'll buy the next one.
It's about 50 pages (not kidding), and mostly pictures (screenshots). It is a picture-book that points out where stuff is within the interface.Any self-respecting company would make this kind of information available FOR FREE ONLINE. Not Adobe!! Their business model is all about wringing every penny of incremental revenue they can out of you.
Lousy read
I'm a marketing exec who recently purchased Adobe Analytics and while in search for a cliff notes version of the product, I came across this book and shared it with my broader team. We have found it an extremely helpful resource as we've worked to develop an analytics strategy for our company. The valuable insights provided have helped us set up and run reports, track against important KPIs, and implement best practices. I recommend it to anyone who is using or planning on using Adobe Analytics to improve the way they are marketing to their customers.
This is a great book and a great tool for anyone who is using Adobe Analytics. I highly recommend it.
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